Widget This.

Nifty post over at Mark Silva's Share of Voice blog on the increasing influence of widgets. According to the comScore data Silva crunched, all widgets combined generate a greater worldwide audience than single sites like Amazon.com, Apple.com or The New York Times.com. As it's been said, there appears to be something there, there, with these widgets.

We've been working on a few widgets and widget-like objects recently. Seems like the real appeal here is compartmentalized convenience. Just enough scintillating content. Just enough interactivity. Just enough user control. And advertisers, as well as users, can place or re-distribute them almost anywhere.

Those qualities seem to be catching on.