positioning
Fascinating post (and comments) over on Wieden + Kennedy London's blog, "Welcome to optimism" on the subject of how agencies position themselves.
Our own positioning suddenly feels in need of a tune up, if only because. Perhaps we need to coin a succinct rallying cry to ignite brand leaders to our side. Based on previous experiences inside larger agencies, we could devote years if not decades to this effort. But how about this handy poll instead?
Hello Viking - marketing you can a-fjord
Hello Viking - horney people on a mission
Hello Viking - Begin Feast
Hello Viking - It's not a longboat - we are happy to see you
Hello Viking - happy to sea you
Hello Viking - Born of swords and fjords
Posted by: schmittyapolis | March 14, 2008 at 03:07 PM
Thanks, Schmitty!
"Marketing you can a-fjord" has all the qualities of a winning slogan.
HV
Posted by: Hello Viking | March 14, 2008 at 03:15 PM
Hello Viking - Leif the marketing to us!
Posted by: Greg | March 14, 2008 at 04:42 PM
good one greg!
Posted by: schmittyapolis | March 14, 2008 at 05:04 PM
Hello Viking - swords, fjords and storyboards
Posted by: schmittyapolis | March 14, 2008 at 05:39 PM
Greg: You can't go wrong with puns, ever.
Schmitty: Or rhymes.
Excellent work. You're both hired.
HV
Posted by: Hello Viking | March 15, 2008 at 09:22 PM
how about a constantly evolving UGS (User Generated Slogan)
Posted by: Dion Hughes | March 18, 2008 at 02:38 PM
Conquering is good
A+ Marketing from the high seas
Taking over. We know how to do that!
Venture out into the New World of Marketing.
Hello Viking. Good bye Boredom.
Posted by: Steve Woodruff | March 19, 2008 at 07:56 AM
Dion - We like your technical savvy. We'll get on that.
Steve - That last one sells. Hard.
HV
Posted by: Hello Viking | March 25, 2008 at 03:17 PM