One Show Interactive 2008
We attended the awards ceremony for One Show Interactive a few weeks ago. In a word: Impressive.
This year's award winners were very global. (Click here to download the Interactive winners list (PDF) from the One Club.) We saw lots of great interactive work from Brazil, Japan, Sweden and the UK. This year's show only confirms the necessity to consider global audiences, or at least the presence of them. Whatever you build—be it a campaign site, digital content or online display ads—will be seen by an audience much wider and more diverse than what you might have targeted. And that's good. Not just for general awareness, but for the practice of thinking beyond your own marketing "walls." What might an audience in Korea think of your project once they stumble upon from a Google link?
We also got spend time with old friends (and judges for this year's show) Benjamin Palmer and Will McGinness (who also chaired the judging committee). Nice to see those guys on stage.
Anyway, Best of Show went to the Japanese retailer Uniqlo and the production company Projector for the "Uniqlock" campaign. It's incredible and totally deserved the top honor. It's content and re-distribution technology wrapped in a simple idea.
You can read a ton about Uniqlo—its corporate history, successes, failures and resurgence—and the Uniqlock campaign here at Creative Review. Here's a few highlights from their article:
This year's award winners were very global. (Click here to download the Interactive winners list (PDF) from the One Club.) We saw lots of great interactive work from Brazil, Japan, Sweden and the UK. This year's show only confirms the necessity to consider global audiences, or at least the presence of them. Whatever you build—be it a campaign site, digital content or online display ads—will be seen by an audience much wider and more diverse than what you might have targeted. And that's good. Not just for general awareness, but for the practice of thinking beyond your own marketing "walls." What might an audience in Korea think of your project once they stumble upon from a Google link?
We also got spend time with old friends (and judges for this year's show) Benjamin Palmer and Will McGinness (who also chaired the judging committee). Nice to see those guys on stage.
Anyway, Best of Show went to the Japanese retailer Uniqlo and the production company Projector for the "Uniqlock" campaign. It's incredible and totally deserved the top honor. It's content and re-distribution technology wrapped in a simple idea.
You can read a ton about Uniqlo—its corporate history, successes, failures and resurgence—and the Uniqlock campaign here at Creative Review. Here's a few highlights from their article:
"Uniqlock is a downloadable ‘blog part’ created by Projector. It’s a simple clock that anyone can place on their blog to give the time and location of the blog’s writer. Each hour, it plays a specially written chime by DJ/producer Tomoyuki Tanaka, aka Fantastic Plastic Machine. Nearly 20,000 are in use worldwide. Uniqlo recently updated the concept with the addition of video: in the new version (shown), each hour is marked by a short dance piece performed by dance group, Core of Woomin, and directed and choreographed by Yuichi Kodama and AIRMAN."
"Launched in June, the Worldclock section of the imaginatively wrought Uniqlock site will inform you that more than 19,000 Uniqlocks have been set, and the site has been viewed nearly 46 million times by visitors from 204 countries."Again, impressive.
Recent Comments