A fearsome Viking congratulations to our friend Jan Leth on his recent promotion at Ogilvy to Chairman of Vice or some such thing. Well deserved, Jan!
And thanks to Jan's vast knowledge of viking lore, we now bask in the glorious understanding that Bluetooth wireless technology was essentially named after the Viking King Harald Bluetooth.
We had a fabulous lunch today at Barbette with Dion Hughes and Mark Johnson of Persuasion Arts & Sciences. (Thanks, men!) The food, the art (seen here) and the conversation were quite wonderful.
It's really interesting to hear the perspectives of two guys with decades of experience who helped make Fallon, Ammirati and a whole slew of traditional ad agencies rich and famous. As they put it, the struggle Mark and Dion face now are the antiquated definitions, methodologies and procedures of the very ad industry that made them famous.
Where are the marketers and ad agencies willing to step outside the established "norms" of strategic development and production integration? There's money to be saved, and effective ideas to be had. Just ask Mark and Dion. Or us.
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